What should you know about press releases?

“Press releases continue to be an important marketing tool for companies, both large and small. If you’re wondering whether press releases will be beneficial for your company, the following five reasons can help convince you. Look no further.”

What is a press release?

Many people have probably heard the phrase “press release,” but what exactly is it? According to Forbes’ definition, they are formal and official announcements about something new or significant about you, your business, an event you are hosting, or something of that nature. They should promote your business, archive important data for future use, and, with certainty, improve your SEO.

Press releases are designed to inform journalists and members of the press about the latest happenings in your company. For example, if you have an important event coming up for your business, you could write a press release announcing your event to the public. For this reason, press releases are important for your company’s media relations, as well as for increasing brand awareness.

When should I send a press release?

Press releases are used to promote your business and share important information. You should share a press release whenever you have something of interest to report.
Here’s a list of interesting things you can share in your press release:
  1. Breaking news in your company or your industry. Help the media stay informed.
  2. Sharing a press release with newspapers will help them to publish breaking news as soon as possible. Contact Aclass and we will help you do it.
  3. Events. Share something timely and interesting that they can share with their audiences. This will also help you increase engagement with that event from potential clients or those interested in your news.
  4. Partnerships. If you partner with another company, the media will want to know. It’s a win-win for you and your new partner.
  5. Research. Original data and ideas are always interesting, but remember to spice it up a bit; no one wants to read a boring data report.
  6. Awards. Don’t be afraid to share your success.
  7. Hiring of new executives. This applies more to larger companies and organizations, but it can be big news when someone new is hired at a company. Let people know, many don’t care if you’re a big or small business.
  8. Crisis management. When things go wrong, the importance of a press release becomes mandatory. You have the opportunity to tell the story first in your own words and version.
  9. Make sure you have something that will interest your audience (and the media’s audience). This will greatly increase the chances of your press release getting media coverage.

Now that you know what a press release is and when to send it, let’s delve into the 5 reasons why press releases are important for your business


Every company wants and should be credible. A press release is a fantastic way to build your credibility. Consumers view press releases as a reliable source of information. Systematically distributing press releases allows you to build credibility over time with current and potential customers. It is especially useful for new and growing small businesses to establish a positive presence. Press releases are considered one of the most reliable sources of brand-related information.


Thanks to the rise of social media, press releases are not only available to digital media, but can also be made available to the public through social media channels. Distributing a press release through social media channels gives your company the opportunity to interact with different consumers. However, it is important to know how to market your press release on social media platforms. Aclass will accompany you throughout this process.


Publishing information about your company through a press release on major news sites is not only beneficial for your company’s brand, but also for SEO. A well-written press release that uses best SEO practices allows search engines to find, compare, index, and rank your press release. With 63,000 searches per second, having a well-ranked press release on Google and other search engines provides greater exposure to current and future customers.


As we have already mentioned, press releases allow you to connect not only with journalists but with many other media outlets as well. If your press release is timely and relevant, it can be picked up by more media outlets or other parties interested in the topic. This serves as an opportunity to gain more publicity in the form of radio or TV interviews, quotes in news articles, and other PR activities. But make sure to do your research thoroughly. A well-written press release should provide the full story, including who, what, where, when, and why. If it’s not accurate or compelling, why would any media outlet share it?


Using press releases to address a crisis helps promote transparency for your company.

The importance of a press release revolves around communicating a real crisis or problem. Press releases can be a useful tool when things go wrong; you have the opportunity to tell your story firsthand. So, what exactly is a crisis communication press release? A crisis information press release is a written communication that defines a crisis facing a company and its stakeholders, along with a concrete plan to mitigate its harm or serve those affected. It helps to end speculation surrounding the definition of the crisis and the company’s response, transparently communicating the facts and establishing a central source of company information.


Now include the promotion of your company in specialized press.

At Aclass, we specialize in digital press services to help your business stand out online. Our flexible digital press packages are designed to build a solid foundation for your success on the web and connect you with your target customers worldwide. By working with us as your digital press service provider, you can choose the right plan for your business and digital marketing goals. We offer comprehensive digital press services tailored to any need and budget, from basic press releases to advanced custom press strategies designed to maximize your online presence. Discover our affordable digital press services and packages and find out how we can help you grow your business through online visibility optimization.

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